Kristen Westcott is a business growth strategist and a Director of Operations. In this interview, Kristen explains the different types of roles you need to hire for when scaling your business.
Should you niche down or help everyone with your services? The answer to this question really depends on what phase of business you are in. In this episode I explain the different ways to niche. The first one is based on industry, the second one is based on niche services.
Trying to mass market to everyone will actually hurt your sales and attract low paying prospects. In my latest podcast episode, I explain how when I shifted my messaging and got more specific, I attracted higher quality clients.
In my latest podcast episode, I explain how you can build your own audience online to attract higher paying clients. I also discuss how to accomplish this using organic methods.
It is so important that you protect your business with proper contracts and legal documents. And that’s why I recently interviewed Ticora Davis, an attorney who helps online business owners with trademarks, contracts and legal services.
Did you know that Facebook groups are a great place to find clients for your marketing or B2B service? In this episode I explain a few techniques you can use to fill up your client roster.
In this episode I explain the mindset needed to feel confident charging higher prices. I also talk about why certain clients are fine with paying higher prices when you position your services a certain way.