Everyone wants to make money blogging.
But the number one way that people make money through their blog is by attracting new people to their blog and then selling them their services or products.
If you have a freelancing business, if you are a social media manager or any type of consulting, you can attract your ideal clients through your blog…but only if you blog the correct way.
In this article, I am going to show you how to strategically write blog posts that attract your ideal clients so that you can get a steady stream of new leads each month.
Why am I Qualified to Teach You This?
I am a professional blog writer who get’s paid by other businesses to ghostwrite their blog posts.
My clients pay me to blog on their behalf, and I have written blog articles for various industries over the past several years.
I also have my own blog for my consulting business that I use to attract new people to buy my services and my programs.
I have people contacting me almost each month asking about my services and how they can work with me.
So what I am about to teach you today really works, you just need to be ready to spend some time implementing these steps!
Know Who Your Ideal Client Is
This is the most important step. You need to know the type person you want to attract to their blog so that you can write about what they are interested in.
So for example, I do content writing for law firms. So for my agency blog, I write about how lawyers can advertise online and find clients for their law firms.
I attract lawyers to my website because I write about topics they are attracted to. I also work with technology companies, so I also blog about that.
It’s important to know which industry your client is in and to be clear about it.
Here are some questions to ask:
What industry is your ideal client in?
Examples: Healthcare, fitness, real estate, women entrepreneurs, lawyers, etc. List out what type of clients you want to work with.
What problems do your clients face and how can you write blog posts they will help them?
You need to be writing blog posts that will educate your ideal client and also help them solve a problem.
Make a list of 4 blog topics you think your ideal client would be interested in. Here are some examples for my clients who are lawyers:
How to Get Your Law Firm Listed in Google
How to Use Paid Advertising to Attract New Clients for Your Firm
The Top 5 Ways Attorneys Are Promoting Online
How to Use LinkedIn to Find Clients For Your Law Firm
These blog topics revolve about helping lawyers make more money. That’s usually one of their biggest problems, finding new clients for their law firm.
So that’s what I write about.
Anything that will help them solve a common problem that lawyers face.
This is how you need to approach your blog articles.
Think of the problems your ideal client is facing and then writing about them.
If you need help coming up with blog topics I have this free guide: 28 Blog Topic Ideas for Any Business.
How to Research Blog Topics For Your Niche
Another thing you can do is simply just take a look at other blogs in your same niche.
So if you are a social media manager find websites in your industry and see what topics they are writing about.
If you are a virtual assistant, take a look at what other VA companies are blogging about
You can also look at Pinterest and Twitter for ideas on what to write about.
One thing I advise is to: NEVER COPY from other blog posts.
Always write original content that you create.
Copying content from another site is definitely plagiarism.
The only time you can copy text from another blog is if you want to do a citation where you quote someone else. Make sure that you give that person credit by mentioning or linking to their website.
You can also do a citation when you are explaining a research report or a statistic gathered from a university, a research center or a company that publishes reports.
How to Structure Your Blog Posts
You want to have the following included in all of your blog posts:
Conclusion + Call to action
Let’s review each section of a good blog post.
In the introduction to the blog article, you want to use this to keep the reader interested in what you are going to write about.
You can use this to explain what the article is about, why it’s important and why they should keep reading.
This is the meat of your blog article, its what your blog article is actually about.
You can have a few paragraphs or sections.
You can add bullet points to explain certain topic areas.
A good blog post should ideally be a minimum of at least 700 words.
In my experience an even better word count is 1,000 so that you can provide enough value to make your reader want to opt int to your email list or contact you directly.
If you want to get your blog found in Google search engines then you will want to write even longer articles of 2,000 - 4,000 words each.
However, if your intention is to mainly share your blog posts on social media, then it can do well between 700 - 800 words.
Conclusion + Call to action
This is the last section of your blog article. This is where you write a summary of everything you just wrote or you ask the reader to take action on something that will help then even further.
Since you are using your blog to attract your ideal client, you will want to put in a clear call to action.
A call to action gets the reader to click on something. It can be one of the following:
Your contact form
Your email list signup form
A “freebie” or a “lead magnet”
You can offer the reader a free consultation call with you to learn more.
Or you can have a free guide, worksheet or checklist that they can download.
Your Email List
You should be growing your email list through your blog.
Email marketing is how I get a steady stream of new leads each month as well as how I generate revenue.
On every single blog post, make sure there is a button or a form for the reader to subscribe to your email list.
Once you build your email list of potential client you can send them tips and information and invite them to get on a call with you to discuss their business.
You can also invite them to webinars and to watch your videos.
What this does is that it helps you establish know, like and trust which is drives people to purchase from you.
Promote Your Blog On Social Media + Pinterest
After you have written some blog posts that help your ideal client, the next step is to start promoting it.
Depending on your where your ideal client hangs out, you can post your articles on Twitter, Linkedin, and Facebook.
You can also use Pinterest (which is really a visual search engine).
Make sure you focus on the platforms where you target market would spend time on.
So for example if you are trying to help lawyers, you definitely want to use LinkedIn and not Pinterest.
If you help women entrepreneurs then you can focus on Pinterest and Facebook.
Some platforms are better for different industries so think about the best place to find your ideal client.
Now its time to start blogging and promoting it. I put together a very comprehensive guide to help you create blog topic ideas for various businesses. You can download it here.