When you’re first starting out as a Virtual Assistant, finding clients is the goal. It’s the most important thing you will do to build your business, build your skills and make money.
It’s not as easy as getting a job at your local Burger King, but it doesn’t have to be super hard either. There are many ways to find clients, so let’s make sure you’re utilizing as many resources as possible.
1. Word of Mouth
Telling people you know is the easiest thing you can do. Tell your mom, all your friends, people you used to work for, your Facebook family, your neighbors, members of your PTA group, the friendly clerk at the supermarket, etc.
Tell everyone that you can think of because you never know who may need your help.
The person you tell might not run their own business or need to hire you, but they may know someone else who does.
2. Networking Events
It can be hard to get yourself out there among groups of professionals, but a networking event can be a great opportunity to start spreading the word about your business.
With these types of events it’s best to bring business cards so that people who meet you have your information handy when it comes time to use it.
Introduce yourself, ask them about what they do and ask any questions that help you better understand their businesses.
Be prepared to tell them about your business, especially focusing on your strengths but also open to other ways you can support them.
3. Social Media
Set yourself up on at least two social media platforms, choosing those that are best suited to you. If you love snapping pics, set yourself up on Instagram.
If you love tweeting, make your presence on Twitter. If you’re constantly on Facebook, make a business page there.
If you really know the ins and outs of LinkedIn, make sure you fully utilize that platform for your business.
Whatever platforms you choose, stay true to your brand, be consistent and be sure to interact with other people and businesses. Use your posts to provide value and showcase your expertise, ask questions of your readers, be inspiring, and get a little personal. Businesses are run by people.
Let them know who you are. Interact with them, like their pages, actually look at their stuff and make comments. They will start to remember you and may turn to you when they need the services you offer.
4. Facebook Groups
If you’re not already in a bunch of Facebook Groups, start joining them now. People of all professions are on Facebook and they often need support from one another.
Join VA groups and also join groups that have the types of clients you’re looking for. Once you get into these groups, it’s tempting to just start reaching out to people and offering your services. Hold back.
The best thing to do is just get visible. Introduce yourself in a new post and tell people about you. You can share the kind of work you do, but also share some personal stuff about yourself and your life.
Then, look through posts and see if anyone is asking a question you can answer, see if you can help somehow. In these groups, it’s usually all about the know, like and trust factor.
Do your best to get visible, make friends and build trust. You will likely have people reaching out to you when they need your services.
5. Cold/Warm Emails
It may not seem so, but believe me, cold emails can be a great way to get clients if you take the time to do it right.
This means finding the types of clients you want to work with, reviewing their websites and social media platforms, and finding areas where you can help.
When you send them an email, always start out by telling them how you love their site, or how you can relate to something they wrote about, or whatever great thing stands out to you.
Then, share some ideas about how you could help them keep up with their blog or social media posts, etc.
And then offer your services with a link to your website, or a list of your services and prices. You might be surprised by the responses you receive.
It may seem like an uphill battle to find clients, but they are out there. Use all the resources you can and if you don’t book out in a week or a month, don’t be discouraged. The best clients come from building relationships and relationships take time.
Get visible, give value and the clients will come.
About the Author:
Teresa Lopez is a contributing writer to VirtualAssistantPM.com. She also provides her own services at Creative Logic Services provides businesses and organizations with copywriting, project management and business development support.