If you want to be a successful social media manager, you need the right tools.
Not only that, but you need tools that will help you automate your social media content so you don’t have to be tied down to a computer all day.
With the right tools, you’ll able to free up your time to do other important things like getting more clients to grow your social media business.
So I’ve compiled a list of tools that every social media manager can use to make scheduling content a lot easier.
Scheduling content is a HUGE part of your job as a social media manager.
So the main tools that a social media manager needs is the following:
A scheduling app - you need to automate posting content on all the different social media platforms for your clients.
A graphic design tool - you need to create eye catching graphics to share on social media that’s going to make people click.
Stock photos and images - you need a library of stock photos that you can use with your graphic design tools to make awesome images.
Social media analytics - you need to track the results of your social media efforts. Which platforms are bringing your clients the most website traffic? Are your posts getting likes and comments? A good analytics tools will tell you what’s working and what’s not.
Here is a list of social media management tools. Some of them are free and some have a small fee.
This is one of the first scheduler tools I used when I first became a social media manager. It has both a free plan and paid options. Even with the free plan you can schedule your posts to multiple social media accounts, print and send reports to your clients, view your social media activity on a dashboard.
Just like Hootsuite, Buffer lets you schedule your social media content to multiple accounts.
It also has a free and paid plan as well.
They make it really easy to schedule with a super intuitive user interface. It also suggest the best times to post content based on follower activity.
MeetEdgar lets you also schedule social media posts, but what makes this app different (and in some cases better), is that it allows you to recycle content instead of having to manually update new content to your profiles.
It works on the idea of a “library” where you upload some key social media content. Then MeetEdgar will keep cycling this content.
The reason why this is helpful is because you might have weeks where you forget to schedule content or add new content.
Since you are able to add a library of content, MeetEdgar will keep posting for you even when you forget or go on vacation.
This app is just like MeetEdgar only a bit cheaper (at the time of writing this blog post).
Smarterque works on the concept of creating a “queue” where you add all of your content and it keeps cycling the content to different social media profiles.
Tailwind is the official scheduler for Pinterest. Anything else might not have the same trust level with Pinterest.
This app lets you schedule all of your pins to your boards.
It also has something called “tribes” where a group of pinners share content on a specific subject.
This is really helpful because it lets your pins get re-pinned by other people which can increase the chance of your pin going viral.
Tailwind also lets you schedule content on Instagram (but only if you have an Instagram business account).
Sprout Social allows you to schedule content but it also has features such as including a customer relationship management (CRM) tool.
Having a good profile of your customers can help you serve them a lot better, keep track of their communication with you and followup.
Canva is an easy to use graphic design tool. There’s both a free and paid version.
With Canva, you can easily create professional looking images for social media.
You can also create presentations, ebooks, guides, checklists, workbooks and just about any document you can think of.
Just like Canva, Adobe Spark is another graphic design tool and there’s also a free version.
It has lots of professional looking templates that you can just plug and play for your social media posts.
This website contains royalty free stock photos that you can use to create social media images.
There is a wide range of different images to choose from various industries.
If you want to grow profitable social media management business, you can grab this FREE guide that shows you exactly how to build one.